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Case Study
Marketing Automation 2.0: Hyper-Personalization
Growth Team
Sep 20, 2025
6 min read
Marketing Automation 2.0
Legacy marketing automation was just a glorified cron job. "If user signs up, wait 2 days, send generic email."
Agentic Marketing changes the game.
The Workflow
- Trigger: User signs up.
- Research Agent: Googles the user's company, finds their LinkedIn, reads their latest news.
- Strategy Agent: Decides the best angle. "They just raised Series B, focus on scaling."
- Copywriter Agent: Drafts the email referencing the funding news.
- Reviewer Agent: Ensures it doesn't sound robotic.
Result
Open rates went from 20% to 65%. Because it wasn't spam. It was relevant.
This is available now in the Sales Pack.